How the HR PRO Association Expert Council Meeting Went: Key Takeaways

Dear colleagues,
We were truly happy to see you at our HR PRO Association Expert Council Meeting, which took place in a cozy and friendly atmosphere. This event became a key platform for discussing current trends and defining priorities for HR development in 2025.
Thanks to your active participation, we were able to create a productive dialogue and come up with important ideas for future initiatives.

Speakers of the event and key takeaways from their speeches:

Kateryna Kovalevska, Head of the HR PRO Association, Producer of the HR Pro Awards – “HR PRO Association News”
Kateryna presented the achievements of HR PRO in 2024:

Expansion of activities in 9 countries in partnership with SHRM.

Successes of the training programs: Global HR PRO, HR PRO Recruiting.

Plans for 2025: new initiatives, support of veterans, inclusivity.

Hosting of Speaking Club events that help improve English of the participants.
Yevheniya Blyzniuk, CEO & Owner, Gradus Research – “Employer Brand and Employee Experience Research”
Key challenges: burnout, staff shortages, difficulties in finding specialists.
Importance of eNPS and employer brand research for talent attraction.
Using Gradus.app for quick and accurate surveys.
Tools for assessing employee experience and improving process efficiency.

Marina Holovko, HRD, Robota.ua – “Labor Market Analytics in Ukraine”
Data for 2024:

Demographic challenges: decrease in the active population due to migration.

Salary changes by industry, defining salary levels based on Robota.ua data.

Robota.ua’s feature updates to enhance candidate interaction quality.

Recommendations for improving employer practices: more precise job descriptions, faster feedback.

Olena Bondar, CEO, Wellbeing Company – “Mental Health of Ukrainians”
Challenges affecting mental state of employees :

Emotional burnout, anxiety, and stress due to uncertainty and crisis.

Practical solutions: implementation of well-being programs, providing psychological support to teams.

Company adaptation to new realities through training and leader support.

A special thank you to our partners who help make our events so large-scale and effective:

Robota.ua

SMART business

Arzinger

BAYADERA

Join our professional community to shape the future of HR together.
Thank you for your participation, support, and interest in the development of the HR community! We hope our meeting was not only informative but also inspiring.
We look forward to seeing you at the next HR PRO Association events, as together we can achieve even more for professional development and change in HR.